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Patent Marketing: Marketing a Patent Is a Unique Process

A patent is a unique asset because unlike any other major purchase that a business makes, it cannot be modified. It has to be used exactly as it comes. A business can buy an old factory, remove the machinery, and turn it into an office building, warehouse or retail space. Since a patent cannot be modified into something else, the challenge in patent marketing is spread the widest possible net so the most potential prospects learn about the patent or portfolio. That is how you develop the most offers and get the best price for your patent(s)!

Unfortunately, most patent brokerage firms use the same old tired business model. They make cold calls. They take on a patent or portfolio, develop a list of prospects, and contact those prospects one by one. By phone or email, even by snail mail and fax. And they keep making cold calls until they run out of prospects. Labor-intensive, inefficient and not very productive!

IPOfferings is the ONLY patent broker to actually develop, design and implement a comprehensive patent marketing campaign for every patent and portfolio we represent. The other patent brokers may talk about “patent marketing” or a “patent marketing plan” for the properties they represent, but the fact of the matter is that they really just make cold calls!

IPOfferings is the ONLY patent broker that uses proven marketing concepts to promote and the patents we represent. Only IPOfferings implements a comprehensive patent marketing campaign that puts our clients’ patents in front of tens of thousands of prospects! There are five key elements to the patent marketing campaigns we develop, design and execute for our clients.

Once we’ve executed a comprehensive patent campaign for the patent(s) we represent, we often have numerous inquiries, and from those inquiries we have some prospects, and from those prospects we have a few offers. Thanks to effective patent marketing – that no other patent broker offers – we are often able to monetize our client’s patent(s) without ever making any cold calls!

However, if the patent marketing campaign does not generate enough inquiries, prospects and offers, we then go to Plan B. We generate a prospect list, and contact all the companies on that list. However, because of our reputation, high profile and status, we are able to put the patents we represent in front of buyers and licensees that the other patent brokers – because of their low profile and lack of any actual patent marketing – never get to talk to! Also, we send those prospects what is clearly a superior marketing piece! Our patent marketing skills continue to pay off for our clients!

By spreading the widest possible net using effective patent marketing, IPOfferings is able to put our clients’ patents in front of tens of thousands more prospects than any of the other patent brokers that are making cold calls. In fact, we often receive inquiries from companies – like start-ups or European or Asian businesses – that we did not even know existed, and that no broker would have ever found just making cold calls!

For some clients, IPOfferings works on a 100% contingency basis. If we have a very high level of confidence that we can successfully monetize our client's patent or patent portfolio, we will cover all marketing and out-of-pocket expenses ourselves. The client pays nothing. IPOfferings takes all the risks and covers all costs, and we are paid a Success Fee based on the revenue we generate for our client. If we do not have the highest level of confidence, but we still believe we can successfully monetize a client's IP assets, we then work on a partial contingency basis. We charge the client for our direct, out-of-pocket marketing costs, but we still put forth our best efforts to monetize the patent or portfolio on behalf of our client, and we are still incentified to monetize the patent or portfolio because our only income comes from a Success Fee that is based on the revenue we generate for our client. In the case of a partial contingency brokerage campaign, the marketing costs paid by the client are credited back to the client from the Success Fee.

If we do not believe that we can successfully monetize a patent or portfolio, we will let the patentee know that we have decided to decline to take on the patent or portfolio as a brokerage project. If requested, we will refer the patentee to other firms that may be help to assist.

You can contact 845-337- 6911 or [email protected]. Be sure to download our Patent Brokerage Services data sheet.